What Content Creation Is Really Optimizing For
From attention to trust to conversation
TDLR. Executive framing
All content asks for commitment.
The only difference is how much.
A blog post asks for seconds or minutes.
A landing page asks for trust.
A meeting asks for time and reputation.
Joseph Sugarman built persuasion for high-commitment decisions without interaction.
Donald Miller helped popularize clarity and orientation for distracted web audiences.
Most modern content optimizes for one or the other.
Rarely both.
When the goal is conversation, not email capture, structure must earn attention and persuasion must earn time.
In this post, I will combine these ideas and reflect on how content, including blog posts and landing pages, can move readers up the commitment ladder toward a meeting.