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THE HIDDEN MACHINERY OF ADVERTISING
WHY YOU DON’T KNOW WHAT YOU’RE PAYING FOR
Aug 21
•
Richard Reukema
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THE HIDDEN MACHINERY OF ADVERTISING
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July 2025
The Extraction Economy: They take the value. You pay.
Introduction to a Six-Part Series
Jul 27
•
Richard Reukema
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The Extraction Economy: They take the value. You pay.
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Showrooming the Web: Why AI Agents Should Pay Admission
The case for metered AI usage and direct creator compensation
Jul 23
•
Richard Reukema
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Showrooming the Web: Why AI Agents Should Pay Admission
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Your Attention Is Their Product: How Audience Data Powers Every Social Media Monetization Model
Why Every Social Platform, From TikTok to LinkedIn, Runs on What They Know About You
Jul 22
•
Richard Reukema
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Your Attention Is Their Product: How Audience Data Powers Every Social Media Monetization Model
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When AI Showrooms Your Content (and Doesn’t Pay)
The Hidden Cost of Agent-Based Search and Zero-Click Exposure
Jul 19
•
Richard Reukema
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When AI Showrooms Your Content (and Doesn’t Pay)
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AI CONTEXT CACHING
WHY / WHY NOT / WHEN
Jul 16
•
Richard Reukema
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AI CONTEXT CACHING
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June 2025
The Illusion of the Modern Browser
Legacy Bloat, Modern Expectations
Jun 25
•
Richard Reukema
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The Illusion of the Modern Browser
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The Day Business Forgot the Customer
What digital transformation really means, and why most companies are getting it wrong.
Jun 14
•
Richard Reukema
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The Day Business Forgot the Customer
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Architectural Debt
The Stuff You Inherit Before the Code Even Starts
Jun 12
•
Richard Reukema
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Architectural Debt
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Momentum Architecture—When Startup Defaults Define the Enterprise Stack
The Momentum That Became Doctrine
Jun 10
•
Richard Reukema
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Momentum Architecture—When Startup Defaults Define the Enterprise Stack
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Why the Browser Was Never Meant to Be an Application Runtime
And Why Relying on It May Be Your Biggest Architectural Mistake
Jun 7
•
Richard Reukema
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Why the Browser Was Never Meant to Be an Application Runtime
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Rethinking Frontend Complexity in Mission-Critical Applications
Why Enterprise Frontends Are Hitting Their Breaking Point
Jun 2
•
Richard Reukema
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Rethinking Frontend Complexity in Mission-Critical Applications
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