Hallucinations Aren’t Errors - They're Misaligned Intent

Every time the topic of AI hallucinations comes up, someone calls them “errors.” That framing sounds right, but it’s not.

Nov 1 • 

Richard Reukema

October 2025

Participation into Profit

Why the strongest business models don’t just sell PRODUCTS, they sell belonging.

Oct 31 • 

Richard Reukema

Learning by Doing - I'm proud of that!

Using curiosity to solve real problems in business, data, and AI.

Oct 24 • 

Richard Reukema

The Real Business Advantage of AI

Context, Context, Context

Oct 2 • 

Richard Reukema

September 2025

Architecting Business Advantage with AI

Why strategy and architecture matter more than technology itself

Sep 22 • 

Richard Reukema

What If Git’s Maintainers Formed a Cooperative?

Rethinking how open source projects like Git could fund sustainability

Sep 11 • 

Richard Reukema

Good, Fast, Cheap vs Reliable, Observable, Scalable

What the classic project triangle teaches us about building AI systems today

Sep 9 • 

Richard Reukema

1

August 2025

THE HIDDEN MACHINERY OF ADVERTISING

WHY YOU DON’T KNOW WHAT YOU’RE PAYING FOR

Aug 21 • 

Richard Reukema

1

July 2025

The Extraction Economy: They take the value. You pay.

Introduction to a Six-Part Series

Jul 27 • 

Richard Reukema

Showrooming the Web: Why AI Agents Should Pay Admission

The case for metered AI usage and direct creator compensation

Jul 23 • 

Richard Reukema

Your Attention Is Their Product: How Audience Data Powers Every Social Media Monetization Model

Why Every Social Platform, From TikTok to LinkedIn, Runs on What They Know About You

Jul 22 • 

Richard Reukema

When AI Showrooms Your Content (and Doesn’t Pay)

The Hidden Cost of Agent-Based Search and Zero-Click Exposure

Jul 19 • 

Richard Reukema