The Real Business Advantage of AI

Context, Context, Context

Oct 2 • 

Richard Reukema

September 2025

Architecting Business Advantage with AI

Why strategy and architecture matter more than technology itself

Sep 22 • 

Richard Reukema

What If Git’s Maintainers Formed a Cooperative?

Rethinking how open source projects like Git could fund sustainability

Sep 11 • 

Richard Reukema

Good, Fast, Cheap vs Reliable, Observable, Scalable

What the classic project triangle teaches us about building AI systems today

Sep 9 • 

Richard Reukema

August 2025

THE HIDDEN MACHINERY OF ADVERTISING

WHY YOU DON’T KNOW WHAT YOU’RE PAYING FOR

Aug 21 • 

Richard Reukema

July 2025

The Extraction Economy: They take the value. You pay.

Introduction to a Six-Part Series

Jul 27 • 

Richard Reukema

Showrooming the Web: Why AI Agents Should Pay Admission

The case for metered AI usage and direct creator compensation

Jul 23 • 

Richard Reukema

Your Attention Is Their Product: How Audience Data Powers Every Social Media Monetization Model

Why Every Social Platform, From TikTok to LinkedIn, Runs on What They Know About You

Jul 22 • 

Richard Reukema

When AI Showrooms Your Content (and Doesn’t Pay)

The Hidden Cost of Agent-Based Search and Zero-Click Exposure

Jul 19 • 

Richard Reukema

AI CONTEXT CACHING

WHY / WHY NOT / WHEN

Jul 16 • 

Richard Reukema

June 2025

The Illusion of the Modern Browser

Legacy Bloat, Modern Expectations

Jun 25 • 

Richard Reukema

The Day Business Forgot the Customer

What digital transformation really means, and why most companies are getting it wrong.

Jun 14 • 

Richard Reukema